The pandemic footwear trends prioritize the comfort factor. The COVID-19 pandemic, which is still ongoing today, has had an impact on many people’s lives. In fact, there is no exception, the trend regarding footwear.
The Covid-19 pandemic situation has finally made people do more activities from inside the house rather than being active outside the home. Whether it’s work, school, study, to worship, it also affects the current footwear trend.
As stated by Nino Priambodo, GM Brand Marketing of MAP Active, one of which oversees Crocs Indonesia, the current footwear trend tends to prioritize the comfort factor. Considering that currently more people are working from home (WFH) and school from home (SFH).
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“The Covid-19 pandemic that has been going on since 2020 until now is a unique situation for everyone. We see the trend, firstly, people will look for comfort because they are at home, work or school from morning to evening and even at night. That’s why the trend is in that direction, and it’s no coincidence that footwear products like Crocs are very comfortable,” said Nino, at the press conference “Grand Launching Crocs Grand Indonesia, Thursday (7/10/2021).
Departing from the fashion routine of most people who are now carried out at home, therefore when choosing footwear, ordinary people tend not only to look for shoes that are comfortable but easy to wear and take off.
“Slip on is easy in, easy out, easy to use, easy to take off. At home, you have to work all day, work or study from the morning, you can even do homework until the evening. Entering the room, for example, just remove it and open it. The comfort factor is what we are looking for, especially since this pandemic. We’ll see it over there, okay?” Nino closed briefly.
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