The singer Bebe Rexha the face of the new Puma and Deichmann collaboration; as a matter of fact championed by two models of sneakers with clear lines. The American artist; who became known for writing the songs of great artists such as Eminem, Rihanna or Selena Gomez until she stood out with her own melodies; stars in the campaign of this collaboration under the slogan #WhateverSuitsYou.
The new models represent the classic and at the same time fun side of the singer; “With my style, I can show the different facets of myself and express what is inside me and how strong I am;” says Bebe in an official statement.
The two models stand out for their timeless simplicity, their clear lines and their pink color, and will be available from April 1, 2021 in Deichmann stores in Spain, Portugal and in several European countries, as well as on the official website of the brand.
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Today Deichmann has around 43,000 employees, 4,200 stores and 40 online stores. In Spain, the brand arrived in 2010 and already has more than 60 stores in the main cities of the Spanish geography, as well as an online shop.